The Bright and Shiny
Tuesday, February 05, 2008
Tech Crunch reports on a new eMarketer article saying that podcast are "taking off (again)." The funny thing is, that's not what it says. It simply reports on the steady and continued growth in podcast advertising that is expected to reach $435M by 2012. The market itself has seen nothing but constant growth.
It hasn't been, however, bright and shiny. Just as quickly as it hit the scene, podcasting moved on to be an industry... a media market. The hype died, but the industry grew (thanks mostly to the major media outlets according to eMarketer). As someone that's tried very hard to raise additional capital for their podcasting endeavor, I can tell you that it doesn't matter. Its a business now, and no longer very bright and shiny, and that means that most investors these days just aren't interested.Labels: advertising, emarketing, podcast, Podcast Ready, podcasting, tech crunch
posted by Russell @ 7:53 AM,
1 Comments:
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At 12:29 AM,
Chris said...
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All it means is that rather than flocking to catch a piece of the hype surrounding podcasting, it is once again how it should be - the only thing that matters is good solid business.
As someone who has spent four years proving that the "business" of podcasting is solid, I am actually glad the hype has past so that we can get down to "does it make business sense?"
Businesses like yours and mine now stand clearly above the hype-based ventures.
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