Podcast Goodness
Wednesday, July 12, 2006
A new Neilson report was released today indicating a very rosey present and future for podcasting:
More people have downloaded a podcast lately than have published a blog or engage in online dating, according to a new study by Nielsen//NetRatings.
It goes on to report the following statistics:
- 6.6% of the US adult online population (9.2 million people) have downloaded an audio podcast in the last 30 days
- users between the ages of 18 and 24 are twice as likely to download a podcasts as the rest of the US internet population
"The portability of podcasts makes them especially appealing to young, on-the-go audiences," Michael Lanz, an analyst with Nielsen/NetRatings, said in a statement. "We can expect to see podcasting become increasingly popular as portable content media players proliferate."
The last quote I find interesting since the latest entry into the podcasting space is geared almost entirely to the "in front of the computer" experience and treats portability as an afterthought when addressed at all.
Technorati tags: podcast, podcasting, neilson, podcastready
posted by Russell @ 2:11 PM,
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