Newspapers and Podcasting
Monday, February 20, 2006
Steve Outing seems to think that newspapers are going to jump into the podcast (audio and video) world with both feet… and very soon. Personally, I am not so sure.
Don’t get me wrong, I would love for the Houston media (the Chronicle as well as the local radio and television stations) to jump right in. But unlike the radio and television stations, the newspapers aren’t geared for audio and video content. We’re talking about a whole new production process, expertise, and systems.
Sure, podcasting is easy. But “podcasting” only describes the method by which the content is delivered. Creating the content, producing it well, and keeping it compelling – those are very difficult things.
Labels: houston chronicle, media
posted by Russell @ 11:55 PM,
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